Archive for ‘Trademark Search’

February 6th, 2013

Importance Of A Trademark Search

trademark SearchSetting up a business is not an easy task. There are several formalities that one needs to go through in the process. Some of them are government procedures and depending with the type of business that one wishes to start up, these procedures differ. Some may take longer than others to complete. Another important task that one has to go through is finding a suitable trademark for their business. A trademark is simply a logo or mark through which the business will be identified. It acts as a marketing device for the business. For this reason, one should ensure that they conduct an intensive trademark search and come up with only the best.

A trademark search is basically a review of trademark information to determine whether a particular trademark is in line with the needs of a business or whether it is registered with another company. The reason as to why one should go through the trouble of conducting this search is;
• To ensure that what they choose is the best suited for their business. There is a full basket to choose from, through this search, one has the chance to evaluate each and every available option and from there, they can pick that which is best for their businesses.

• A search will make sure that the use of any proposed trademark does not in any way infringe the rights of another party. This will avoid any future challenges and in other cases, one could even face a lawsuit. If one uses a trademark that has already been registered with another company, they can be sued in a court of law.

• Through a search, one will be able to find out if the proposed trademark is strong enough to be competitive in the market. If the trademark is unique, it stands out from the rest hence making it more competitive. Customers will be able to remember a unique trademark and this will definitely lead to an increase in sales and in the long run, the business growth.

The above are the most important reasons for a trademark search. The next step is to register the trademark and one is good to go. They can from that point conduct business freely.

Given the above information, it goes without saying that a trademark search is very crucial to the success of a business. Do it perfectly and see your business grow.

April 6th, 2012

Trademarking, More Than A Basic Trademark Search On Your Own

The first thing you need to know is if what you need is really a trademark, patent or copyright. Each one protects your intellectual property but they are specific to certain things. You need to know the difference before registering a trademark only to find out you should of filed for copyright. It is not required to hire a trademark lawyer but it can be very helpful. They can help you avoid many of the problems that people run into because they are uneducated in the ways of trademark law. When you file for trademark you need to know what mark you want to register, services and goods connected with this mark and whether you use the mark now or just plan to use it in the future. You should search the USPTO database to make sure your not trying to trademark something already done. When you have made sure of this you may file your application on the site and cross your fingers.

It is very simple to access a few government websites and do your own Trademark Search. It is absolutely crucial to understand that these sites are only representing information in the federal government’s database and that trademarks are registered on both the federal and state levels. So while a trademark may not have been filed with the federal government, that doesn’t necessarily mean it’s available. For this and other complicated reasons, it is most wise to conduct a basic search on the government’s trademark and patent websites, and then go directly to a trademark attorney for help with the rest of the dirty work that needs to be done. The laws are complex and the fees are strict, and trying to do it yourself will likely end up costing way more time and money by the time everything is said and done. Some things are better left to the pros, and trademarks are one.